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The overall purpose of this study was to gather information that will help support the creation of a new General Management Plan (GMP) for the Blue Ridge Parkway. In particular, study objectives focused on two elements of the VERP framework that benefit from empirical data: 1) collecting baseline data on visitor use and associated impacts, 2) identifying indicators and standards of quality for the visitor experience. The study focuses on the social or experiential component of carrying capacity. Specific study objectives were as follows: 1. Determine baseline conditions of visitor use levels, types and locations. Data were gathered on visitor characteristics and visitor use levels, activities, and locations. 2. Identify indicators and standards of quality. As described above, indicators of quality are measurable, manageable variables that help define the quality of the visitor experience. Standards of quality represent the minimum acceptable condition of indicator variables. Data were gathered from visitors to help managers identify indicators and standards of quality for the visitor experience at multiple locations along the Blue Ridge Parkway. Where appropriate, a visual approach using simulated photography was used to measure visitor norms for social conditions.
U.S. National Park Service
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