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Stones River National Battlefield Visitor Study: Fall 2002
Visitor Services Project Report 140
This report describes the results of a visitor study at Stones River National Battlefield (NB). A total of 356 questionnaires were distributed to visitors. One of the study findings suggested that the three most important reasons for visiting the Murfreesboro area were to "visit Stones River NB" (65%), "learn Civil War history" (47%), and "travel through to other destinations" (26%). Additonally, most visitors (71%) reported that this was their first visit to Stones River NB. Most visitors (90%) spent one to three hours at the battlefield.
Introduction -- Methods -- Results -- Visitors contacted -- Demographics -- Length of visit -- Sources of information -- Awareness that battlefield is a unit of National Park System -- Role of Stones River NB in visitor travel plans -- Reasons for visiting Murfreesboro area -- Activities -- Places visited -- Places visited outside the battlefield -- Overnight accommodations -- Roads traveled/adequacy of signage -- Visitor services and facilities: use, importance, and quality -- Visitors' opinions about safety concerns -- Elements affecting park experience -- Total expenditures -- Expenditures within battlefield -- Expenditures outside battlefield -- Visitor preference of learning -- Opinions about maintenance options -- Overall quality -- What visitors liked most -- What visitors liked least -- Planning for the future -- Additional comments -- Additional Analysis -- Questionnaire -- Visitor Services Project Publications
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